As a car fan, working on Bentley Motors has been a massive highlight.
I worked almost exclusively on Bentley projects for my years at Keko – beginning as a junior on tactical briefs and leaving as a senior having worked on global brand campaigns and leading the digital creative.
Without doubt, the most exciting for me was our Gigapixel campaign – shooting the new Mulsanne EWB on the Golden Gate Bridge, with the same technology NASA used on the Mars Rover. This brought together my main passions of technology, cars and creativity. It was so successful a second Gigapixel shoot was done for the Flying Spur at the Dubai Marina.
One of my first big projects at FullSix was the digital extension to Absolut’s Nothing To Hide campaign.
I really enjoyed the diverse team – with a UI/UX designer, a graphic designer, front and back end devs working with me to deliver my concept.
Working closely through delivery, we created a facial recognition experience that told people how British or Swedish they were based on their reaction to the nudity in the video – and persuaded them to enter a competition where they could win a trip to Sweden and the Absolut Distillery.
SKINS had the same issue as all but two sports brands – they can’t outspend Adidas and Nike on ads. So we had to try and earn some media.
We decided to launch a campaign as the first official non-sponsor of FIFA. The football governing body was in the papers for corruption and…well I don’t have time to go into it…loads of dodgy stuff.
The Chairman of the SKINS starred in the video and I had a lot of fun writing a comedy script for him. After the video was wrapped he then used his connections to get other brands to join as non-sponsors.
It worked and we got a bit of press coverage.
SKINS invented compression sports wear. But by the time they launched their second version of their flagship product, other people had started to copy.
To stand out in a market full of big spenders, we knew we had to be bold. Luckily SKINS have a brand name that looks like a swear word when some of the letters are starred out…and excellent legal counsel.
The video for this campaign was my first shoot alone – chasing a runner around London with a director, camera operator and an account manager.
I was really happy to get my first campaign out while still on the Watford course.
We were on a placement at Publicis and they let us work on a live brief. I came up with the Naturally Pumped Up line and a full campaign’s worth of executions for different media. In the end, they used posters and a TV execution – hugely exciting for a young creative still doing the circuit.
Being Creative Lead at Movement was a lot of fun. Working on soft drinks meant teens were the prime audience, so we got to use a lot of new media spaces. Snapchat and YouTube being a big part of it.
Halloween to Fanta is like Christmas to Coca-Cola. Their big campaign of the year. And in 2018 we were leading it.
We built a full story from the orange moon – a natural phenomenon that was really luckily due just after the start of our campaign – that saw people transforming into 80’s horror style monsters. The Snap Filters went well beyond Snapchat’s own standard KPIs through our influencer plan and social amplification.
It was really nice to make something where you could see how much people enjoyed the work.
My first time making a face filter and one of the first sponsored filters for Facebook.
Working with Studio Canal and Facebook was huge – a challenge I loved.
Using the 3D elements from the movie itself, meant they were very heavy in file size. I had to guide the film studio on how to crop the assets for us and then make them stick to people’s faces.
After wrangling assets around a 3D and interactive space, I managed to make something families loved…especially my own family.
As someone with 10 years experience as a cocktail bartender, this project was a treat.
I had to distill all my knowledge of guiding people to the cocktail they would like – regardless of their knowledge of drinks – and put it into an intelligent machine.
Building an Alexa skill was thrilling because it’s something that can really help people in their day to day lives…and if I went back in time to tell the sci-fi-loving-ten-year-old me about it, I think he would burst.
From charities to Mayfair shops to vape juices, I’ve created brand personalaities for a varied mix of organisations.
After years of working from TOV documents, I really enjoyed making a guides with everything I think a writer might need, to really get the tone we are going for.
